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Living Well 365 Days a Year

By Gregg Laiben, M.D. –

Life moves fast, and sometimes our lifestyles just can’t keep up.

At the beginning of each year, most people make resolutions to be healthier and make better lifestyle choices. Then, a few months down the road, life happens, and we fall back into our bad habits again. We want to live healthy lives, but need the resources and, in some cases, incentives to make healthy living our choice.

Small Changes
Healthy living doesn’t have to be difficult. Making a few small changes to your diet and routine will help. Starting today, you can get moving, add fruits and vegetables to your meals, and take care of your body.

Think you don’t have time for exercise? Take a brisk walk around your block or office. Walking just 10 minutes can help get your blood pumping, and give you more energy for the day. Have more time to spare? Try a yoga class. Yoga can improve your mood, concentration and posture while also lowering your blood pressure and anxiety.

Add more color to every meal with fruits and vegetables. You can also cut back on sweets and satisfy your sweet tooth with fresh fruits.

Need an incentive to start living healthy? All Blue KC health insurance plans include Blue365, an exclusive program for Blue KC members that offers discounts on health and wellness products and services.

Everything you need to jump start your healthy living can be found through Blue365 with ongoing discounts and exclusive weekly deals delivered to your email.

For more health tips, to learn more about insurance coverage from Blue KC and to start saving with our exclusive Blue365 program, visit

Get Back on Track with Blue365®
Living well means having healthy options everyday. Blue365 helps you find the health and wellness information, support and services you need 365 days a year – while also saving you money.

Blue365 is an exclusive program for Blue KC members that offers discounts on health and wellness products and services. Members can take advantage of discounts on fitness gear, gym memberships, family activities, hearing aids, vision care, meal delivery services, teeth whitening and more from local and national companies – including some of the most trusted retailers right here in Kansas City. 

Membership is included with every Blue KC health insurance plan.
To explore all the healthy choices, visit

Gregg Laiben, M.D.
Dr. Gregg Laiben serves as the Sales and Marketing Medical Director for Blue Cross and Blue Shield of Kansas City and leads the company’s A Healthier You wellness program. In his role, he serves as the clinical liaison with clients and brokers, and is responsible for the continued development of the company’s wellness strategies. These initiatives include demonstrating value to clients for a variety of wellness and health advocacy programs. The A Healthier You wellness program for members currently serves more than 200 large employers in the area, representing more than 130,000 individual members across the country.

Prior to taking his position at Blue KC, Dr. Laiben was Medical Director for Primaris, the Medicare Quality Improvement Organization for the State of Missouri, where he was the clinical lead for all quality improvement projects in healthcare settings. He also served as liaison to professional societies and clinical media.

A 1980 graduate of the University of Missouri – Kansas City School of Medicine, he trained in Internal Medicine at Truman Medical Center. Dr. Laiben maintained an active clinical practice in internal medicine in the Kansas City area for 12 years before transitioning to administrative medicine in 1993. He has also served as Medical Director for Missouri’s Medicaid Agency, and chaired the 2003 Missouri Governor’s Commission on Patient Safety, which led to the creation of the Missouri Center for Patient Safety.

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