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The Social Media Let Down

Why you should never make this one mistake

By Kenna Lewis, Social Centric Media

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Businessman working using laptop computer with strategy and growth of business on screen

Social Media has not only become an integral part of our personal lives, but it has become equally so, if not more important, for businesses. From Twitter to Facebook, Instagram and all the others, social media allows us a way to connect with consumers more easily. With Facebook’s wide audience reach and posting photos on Instagram to entice customers, these platforms each have unique capabilities and benefits for business. Unfortunately, some small business owners are making vital mistakes with their social media approach and strategy.

Have a Goal and Purpose in Mind
One of my favorite business quotes is by Benjamin Franklin when he said, “By failing to prepare, you are preparing to fail.” As businesses everywhere are realizing, when you fail to have a plan for your social media, you are planning to fail. When it comes to social media, why bother if you have no goal or purpose in mind? That may seem harsh, and maybe it is, but it is the reality of our current market and society. Information is readily accessible and available, and we must be able to point our consumers in the right direction. People want to be told why they should buy from you or use their service over the next one. This is the bottom line fact.

So, what does this mean for you as a business owner?

Have a Plan and Strategy
Have a strategy, a plan for postings, and be prepared. If you don’t have a plan and a strategy, then what is the purpose of ever posting to social media? Take a step back and answer this question; What is the purpose or goal of this post? What do I hope to gain from this? Once you’ve figured this out, you can start to create a strategy for your postings and a plan on how frequently you or your social media manager post them. If you are outsourcing your social media management, this is even more important to ensure return on the investment you have made, especially in down times of business.

Social Media is no longer just for fun, especially in the business world. It has become a necessity, and to do it well, it is vital to have a strategy and a plan. Small to large, businesses everywhere are learning the hard way that by not having a strategy to your posts, you are letting your consumers and yourself down.

A Social Media Coach Can Help
If you’re unsure about how to successfully start up social media marketing, a social media coach can help you get started.

To learn more, contact Kenna Lewis at Social Centric Media at 816.582.7366 or visit online at

11600 Pennsylvania Ave.
Kansas City, MO 64114

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