R.A. Bloch Foundation’s 2012 Cancer Survivorship Award Honors Linette Atwood
Founder and Publisher of Patient Resource Cancer Guide Dedicates Her Life to Educating and Empowering Patients
Well-known local cancer advocate Linette Atwood, founder of Patient Resource Publishing, was recently honored by the Bloch Cancer Foundation for her work in this area. As publisher of the Patient Resource Cancer Guide, she has dedicated her life to educating and empowering patients.
Linette Atwood has never sought the spotlight. But after years of tireless dedication on the front lines of cancer patient advocacy and education, the spotlight has found her. Atwood recently was honored as the recipient of the Richard A. Bloch Foundation’s 2012 Cancer Survivorship Award.
Making a Meaningful, Positive Impact
“Linette personifies the reason Richard Bloch created this award,” said Vangie Rich, executive director for the Bloch Cancer Foundation. “She has made a meaningful, positive impact in the lives of cancer patients, caregivers and survivors across the nation because of the Patient Resource Cancer Guide.”
Atwood herself is a 10-year cancer survivor, though she has seen cancer take the lives of her husband, sister and father. She acknowledges that her life could have been consumed by cancer, but she refused to let that happen. Instead of giving in, Atwood committed herself to not only surviving her own illness but also to help the nearly 1.6 million Americans diagnosed with cancer each year.
“My cancer experience has been a great teacher,” she said. “It’s taught me about the critical need cancer patients have for accurate, reliable information so they can make smart, informed decisions about their care.”
Free Comprehensive Treatment and Facilities Guide
Patient Resource Cancer Guide (www.PatientResource.com) is a comprehensive treatment and facilities guide distributed free of charge to newly diagnosed and newly restaged cancer patients in more than 7,000 medical facilities across the U.S. Now in its sixth year, the guide includes cancer treatment facilities by geographic location as well as detailed sections about cancer types, supportive care, and patient resources such as financial aid, the importance of clinical trials, and seeking second medical opinions—a now common best practice trend that Richard A. Bloch himself pioneered.
“I appreciate the recognition from the Bloch Foundation in earning this prestigious award,” Atwood added. “And I’m proud to accept it on behalf of the nearly 12 million cancer survivors in America today.”
Past Bloch Cancer Survivorship Award Recipients
The Bloch Cancer Survivorship Award was established in 2006 to honor people who have survived cancer and gone on to make a difference in the lives of others struggling to overcome the disease. Past winners include KMBC-TV news anchor Larry Moore; Virginia and James Stowers, founders of the Stowers Institute for Medical Research; former Missouri Basketball Coach Norm Stewart; Barbara Unell, founder of Back in the Swing USA, a breast cancer survivorship organization; Gary Lezak, NBC Action News chief meteorologist; and Len Dawson, former Kansas City Chiefs quarterback and NFL Hall of Famer.
About Patient Resource
With headquarters in Kansas City, Patient Resource Cancer Guide is the leading national consumer-based publication serving cancer patients, caregivers, survivors and the medical community supporting them. Published twice annually along with custom, specialty publications produced throughout the year, Patient Resource Cancer Guide is written by a distinguished team of medical writers, and overseen by a medical board of directors including some of the country’s most widely respected oncologists. More than one million copies are distributed free of charge at 7,000-plus medical facilities across the country each year. Now in our sixth year of operation, Patient Resource is owned by Uhlig LLC, a leader in advanced-technology publishing.
Linette K. Atwood – Founder & Publisher,
Patient Resource LLC
Linette Atwood is a publisher with more than 25 years of leadership experience in medical publishing. In the early 1980s, she co-founded Atwood Publishing which set the standard in delivering news and information at major medical meetings throughout the United States. Atwood Publishing grew to be the largest company in its field.
In the mid-1990s, Linette co-founded and was the Chief Executive Officer of Exhibitor Visibility Worldwide (EVW). Both companies led the way in publishing the latest advancements in treatment and care during national meetings for such prestigious medical organizations as the American Academy of Family Physicians, the American Society of Clinical Oncology and the American Academy of Pediatrics, to name a few. The primary audience for both Atwood Publishing and EVW was doctors and other medical professionals.
Patient Resource LLC continues the important theme of medical information and education but with a new audience: the patient. As a cancer survivor, Linette has a unique perspective on the many challenges faced by both patients and families when confronting a life-altering disease. The goal is to set a new standard in medical publishing by equipping patients with comprehensive and disease-specific resources designed to empower and heal.
Patient Resource LLC
8455 Lenexa Drive
Overland Park, KS 66214
(913) 725-1600
Email: prp@patientresource.com
www.PatientResource.com